No Forward & No Rewind on Guru Videos.

Ok, I was in the middle of writing another blog post No Forward No Rewind on videos
for Troy’s Tips when I got an email in my inbox to go watch a video on some Internet Marketing product. So I wrote this post first as it was on my mind and would love your thoughts.
Now as for the guy who emailed me, I do follow this person’s blog and it is good reading, so I put the video aside to watch it later at a¬† scheduled time.

Now I must say after watching the video, the product was good, the video was good and I liked watching it. However, One thing that really peeved me off was the fact there was no damn forward or rewind button.

Now, I read on the Affilorama blog about some info from the Las Vegas Internet Summit and one of the things they said was that some speakers were saying that having no forward button increases sales. I am sure it does and it is a good marketing strategy.

I actually agree that it does increase sales and that’s fine if you have a great product to offer with great value included.

I thought to myself, “hey maybe I should do that on some of my future products” but then I thought about what my customers would ‘want’ when watching a video.

So having said that, I have watched a few of these “No forward-No rewind” videos over the past few weeks and you know what?
It is really starting to get under my skin.

As internet marketers our time is very important and I am guessing marketers would like to at least have the option of forwarding the video or rewinding to view a missed comment.

Isn’t it just common courtesy to add controls¬† out of respect for the person watching the video.

Hey, I am not knocking the content and the product was damn good.
But c’mon, please respect my time and don’t insult my intelligence by showing me a 15-25 minute video that I can not control.

I know that people forward to the end to see the price of the product and that is natural and I know that by not putting a forward button you are forcing me to view ALL the info and heaven knows I really do appreciate your kindness and generosity toward me,
but by not putting a no forward button on the video, it just shows me..

1. You do not respect my time

2. You think I’m stupid and that I don’t see that you are throwing in a little video marketing trick to increase sales conversions

3. You are doing it for your gain, not mine. ( Even though you say you are doing it for my gain )

I will still watch the videos, just less of them now because it’s sooo damn annoying not having the choice to choose myself.

So, what do you think? Do you disagree/agree?

Would love to hear your comments.

And that’s my 2 cents.


6 Responses to No Forward & No Rewind on Guru Videos.
  1. Iris
    February 14, 2010 | 9:22 am

    I agree with you about the videos that you cannot pause, rewind or fast forward. I have purchased some products from various speakers over the past few months but I like the independence of deciding for myself what a really need.

    I enjoyed watching their videos and being able to take notes as I go along. I have a family at home and often am interrupted.

    I am trying to learn the business in my spare time which makes my time valuable. So now when I see a video has no way of controlling it, I turn it off! I don’t have time to waste!

  2. Troy
    February 14, 2010 | 11:04 am

    I agree Iris.
    Actually, most of the videos I watched have a pause button (Thank Goodness) but it’s the no forward no rewind that started to bug me the most.

  3. Craig
    February 14, 2010 | 3:34 pm

    It seems that only the bigs guys do it Troy and my take is this.
    They became “big guys” because they have the knowledge and a part of that knowledge must be to have no forward/back on the videos.

    Luckily we have a choice on whether to buy thier product or not.
    Cheers mate


  4. Troy
    February 14, 2010 | 4:15 pm

    Oh I agree.
    This increases sales and is great for them.
    But for the customer, I feel they are doing wrong by them and lacks respect for them.
    Maybe it is just

  5. Applied Affiliate Marketing
    February 20, 2010 | 11:54 am

    Hey Troy,

    I hear you brother. I agree with you. I guess now it depends on the marketer’s style/personality.


  6. Paul Gardner
    June 29, 2010 | 3:06 pm

    Hi Troy,
    I wholeheartedly agree and I think if anything they are killing potential sales. There is always something you want to go back and review about what they referenced and there is no way without watching the whole video again, so you think forget that and then they send you another long video and I think I don’t have time and if I do have an interest and want to review a point, I might have to watch 40 or maybe 60 minutes instead of 20 and a review. It is very annoying and I don’t want to watch their stuff.

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